"The Price of Beauty" star Jessica Simpson is a happier camper these days, launching a new jeans line through her clothing label, creating a new makeup line -- and finding love again!

She is reportedly dating former NFL tight end player Eric Johnson, who played for the San Francisco 49ers and the New Orleans Saints, and is said to be "happy that she found a great guy," a friend told People.com.

The new jeans line is being released through her Jessica Simpson collection. She told "Extra's" AJ Calloway it's all about "pocket placement" to make your "hiney" look its very best.

"It's just about comfort. You have to be able to squat and pop," she explained.

See photos of Jessica Simpson and her great curves!

As for the makeup line? "I won't say no to anything," Simpson laughed, immediately correcting herself, "Well, some things I'll say no to."