Jennifer Lopez is appearing in a new Tokyo ad campaign for her baby-friendly bag line in collaboration with Samantha Thavasa, the trendy handbag and jewelry designer. Thavasa is not an actual person, but a company hot with celebs; the brand has fashionable collections with star style-setters like Beyoncé, Victoria Beckham, Penelope Cruz, and Paris and Nicky Hilton.

Founded in 1994, Samantha Thavasa has 236 stores in Japan and one in NYC opened in 2006. Their Madison Avenue flagship store features Manhattan's "It-Girl" Tinsley Mortimer's line, with must-have handbags starting at $215.