September 16, 2008
10 Reasons Why Lapo Elkann is a Unique and Incorrigible Luxaholic!:
- He is the grandson of Gianni Agnelli, uber-wealthy founder of Fiat
- Wears vintage wardrobe left to him by Grandpa Agnelli, and organizes his vast collection of clothes by color
- Was on Vanity Fair's 2008 International Best-Dressed List
- A modern-day dandy, likes to gaze at himself in the mirror
- Drives a matte-black Maserati, pedal to the metal. (Maserati is owned by Fiat)
- Sleeps in a floral-print canopy bed and unfortunately smokes Marlboro Reds
- Had a near-death experience involving drugs and a transsexual prostitute
- Is a frequent mastergoogler (definition: googling oneself)
- Founded a company called Italia Independent that sells wind-proof tuxedo jackets and flower vases held together by masking tape
- A renowned playboy, Lapo has at least five BlackBerrys and is rumored to have dated Mary-Kate Olsen
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